brankup↗ BRAND PLANNING / CONCEPT EDITION

A home for your brand's what-if.

Give the idea
a face.

Type has a tone. Color has a point of view. Brankup brings them into the same room, so your next brand idea can start making sense.

Play with the sample identity ↓

01 / ONE IDEA. A FEW POSSIBILITIES.

LUMO IS A FICTIONAL IDENTITY STUDY

WORDMARK / LIVE SPECIMENBRIGHT & OPEN

lumo^✳

Small ideas. Good company.SANS / EXTRA BOLD

A MARK WITH SOME ROOM TO PLAY. SYMBOL STUDY / NOT A REGISTERED BRAND

A LITTLE CONTEXT GOES A LONG WAY.

WORDS TO DESIGN BY

“Curious, clear,
and a little sunny.”

A friendly starting point with an open, energetic voice.

ELECTRIC / 01

A confident blue with a softer companion. Let one lead and the other make space.

PERSONALITY

PALETTE

Bright personality + Electric palette. Your sample board is ready to explore.

02 / LESS GUESSING. MORE MEANING.

Make the choices
talk to each other.

Brankup is a software concept for the early, messy part of identity work. The goal is a clearer conversation about an idea, before it becomes a polished system.

01 / START WITH CHARACTER

Find the feeling.

Gather a few useful words. Name what the idea should feel like, what it needs to communicate and what can stay out of the way.

02 / PUT IT IN THE ROOM

See the parts together.

Place type, color and a small application beside each other. A promising detail should still make sense in the company of the others.

03 / KEEP THE REASON

Explain the direction.

Leave a short rationale for the next review. Keep the intention visible so a useful exploration can become a considered decision.

Your next what-if starts here.

Try the concept's signup interaction with a sample address. This demonstration does not create an account or collect email.